The construction of Cimangola's first factory dates back to 1957, at Farol das Lagostas, in the municipality of Cacuaco in Angola. 60 years later, in 2017, the company, however, called Nova Cimangola, contacted Born for a rebranding project.The starting point of the rebranding process was an analysis of the historical identity of Nova Cimangola, where the chromatic heritage (blue color) and the three-dimensionality of the symbol stood out. The updating of these elements and the introduction of the letter “C” in Nova Cimangola's visual identity prepared the Brand for a future with greater commercial aggressiveness, especially in terms of packaging.